The Alchemy of Marketing

12-Week Transformational Framework for Purpose-Driven Businesses

Course Overview

A 12-week transformational framework for purpose-driven businesses ready to bring clarity, confidence, and cohesion to their brand and marketing.

Through a blend of soul and strategy, storytelling and systems, you’ll distill what makes your brand meaningful, develop messaging that connects, and create a presence that feels both aligned and impactful.

This is more than a marketing course—it’s a process of alignment, elevation, and intentional growth.

Each module builds on the last to deliver a complete transformation:

You’ll go from questioning what to say… to knowing exactly how to show up, where to show up, and why it matters.

What You’ll Learn:

✔️ Craft a compelling brand story that emotionally connects with engaged couples and event clients
✔️ Design and curate stunning visuals that truly sell your work
✔️ The secrets of high-performing social media content across Instagram, Pinterest, TikTok, and beyond
✔️ Video marketing essentials: from short-form reels to long-form YouTube and live content
✔️ Email marketing that nurtures leads and converts followers into clients
✔️ Personal branding techniques to build authority and recognition in your market
✔️ Optimize your website and online listings to stand out in directories and search results
✔️ Create and optimize ad campaigns to drive leads
✔️ Turn past clients and industry partnerships into a steady source of new business
✔️ A step-by-step content calendar framework to keep your marketing consistent and effective
✔️ Personalized feedback and strategy tailored to your brand

Program Structure:

Your 12-week journey includes the tools, support, and structure to create real transformation—not just inspiration.

🔑 Weekly Modules & Live Trainings – Guided teaching, Q&A, and real-time support to deepen your learning and keep you moving forward

🔑 Group Coaching & Feedback – Get support and personalized guidance

🔑 Magnetic Messaging Workbook – A thoughtfully designed workbook to help you capture insights, clarify your thinking, and build your brand story step by step

🔑 Monthly Private Coaching Sessions – Deep dive into your branding and strategy with one-on-one coaching

🔑 Content Library & Templates – On-demand lessons, templates, and frameworks to support each module and help you implement with clarity

🔑 Community & Accountability – An intimate, like-minded space for sharing wins, feedback, and accountability as you build your brand from the inside out

The Syllabus:

I: The Elements

The first step in your marketing transformation is gaining clarity—from the inside out. In this foundational module, we’ll distill the essence of your brand by exploring who you are, whom you serve, and how you provide value. Through intentional discovery, we’ll bring your purpose, positioning, and audience into alignment—so your brand becomes a clear, compelling reflection of your business.

You’ll define:

Ideal Client Profiles (ICPs)
Mission, Vision, Virtues, and Values
Core Beliefs and Brand Promise
Brand Personality and Tone
Point of View (POV)
Unique Value Proposition (UVP)

✨ Outcome: A clearly defined brand identity rooted in authenticity and positioned for impact.

II: The Story

This module translates the essence of your brand into words that attract. We’ll define your message, refine your voice, and craft your story to embody your mission and amplify your value. Through our magnetic messaging framework, you’ll learn to communicate with clarity, consistency, and confidence—so your brand connects and compels across every touchpoint.

You’ll develop:

Core brand messaging and positioning
Elevator pitch and brand story
Content pillars rooted in your vision and voice
Language that engages, differentiates, and builds trust

✨ Outcome: A cohesive brand message that feels aligned, magnetic, and ready to resonate across every platform and conversation.

III: The Formula

This final module transforms brand clarity into strategic growth. With your message in place, we’ll build a marketing plan that aligns your content with real business goals—turning insight into action and visibility into measurable results. You’ll learn how to streamline your efforts, expand your presence, and bring your brand to life across every channel.

You’ll create:

Strategic content and visibility plans aligned with your goals
Platform and channel strategy tailored to your audience and energy
High-performance content calendars that simplify planning and increase consistency
Systems to support efficiency, collaboration, and long-term growth
Methods for evaluating what’s working—so you can refine and scale with intention

✨ Outcome: A sustainable strategy that completes the alchemy—transforming content into confident, consistent points of connection designed to grow your brand.